Not only is the MX-30 an all-new model for Mazda, it marks the first time the Japanese automaker has experimented with an all-electric powertrain. It's similarly sized to the current CX-3 and the upcoming CX-30 crossovers, but borrows the MX nomenclature of the MX-5 Miata, giving us hope that it will be a performance-oriented option in the electric-SUV marketplace.
Another day, another electric vehicle. This time around it's from Mazda, and it blends all the hallmarks of a sporty city SUV with a fully-electric heart. The MX-30 debuts Mazda's pure-electric e-SkyActiv platform, along with a number of new interior technologies likely to filter through the rest of the Japanese brand's line-up in due course. The all-electric MX-30 is part of Mazda's plan to offer an e-SkyActiv (hybrid, plug-in hybrid, or fully-electric) vehicle in each of its model lines by 2030. That includes everything from the Mazda 2 through to the dual-cab BT-50 replacement.
Mazda could have played it safe with this one but it didn't. Instead, it went bold. Rugged, in fact. All the more impressive is the fact that the all-new 2021 Mazda MX-30 is the Japanese automaker's first-ever all-electric vehicle. Going bold is something GM, for example, never would have done. Just look at the Chevrolet Bolt. The new MX-30, by contrast, has unique styling inside and out that may not be to everyone's liking. Mazda has been repositioning itself over the past few years as a more premium brand overall, and the MX-30's slightly more rugged look is not what everyone expected. But it also serves as the ideal gateway model for the brand as it takes its first step towards all-out electrification. The question is whether the MX-30 can successfully challenge the likes of the popular Hyundai Kona Electric, Kia Niro EV, and even the upcoming BMW iX3.
At first that may seem faintly ridiculous, but when you look at the Venn diagram of price, proportions and performance, the Ateca lives in a little world of its own. To get vaguely comparable speed and power from any other medium-sized SUV, you’re looking at spending around £50k+ on a Porsche Macan S or an Audi SQ5. But although it may be marooned in its own micro-sector, that doesn’t mean it has a free pass. A £40,000-ish Seat – sorry, Cupra – has a lot to prove, starting with how it drives
Pros Hot hatch performance with SUV styling and practicality
Cons £40k for a Seat with somewhat unconvincing branding
The Cupra Ateca SUV is a brilliant family car that’s fast and great to drive, but you’ll have to accept its gloomy interior and boy racer exterior complete with tuner-esque branding.
Pros Surprisingly nimble Fizzing performance Still practical
Cons Boy racer looks Dark, gloomy interior A VW Golf R costs less
